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#PeopleToWatch: Milan Moone

Milan Moone is a man of exceptional taste, style and character. His favourite things include coffee and clothing, and when he is not drifting around the world finding new brands, he is busy working on this new store in Haarlem, Drifter. We sat down with Milan to discover more about Drifter as well as a few things about him personally.  

When / How did you become interested in fashion?

I became interested in fashion quite a long time ago. When I was a teenager, I developed my fascination after starting to work in a clothing store, which slowly opened the world of fashion up to me. Because I found it so interesting, I went to AMFI, where I studied design and styling. At AMFI, I realized that I was especially interested in the artistic and creative side of fashion including the design and production process.

You just opened a new store, Drifter in Haarlem. Can you tell us a bit about it?

Drifter was originated from the idea that a drifter is a person who moves from place to place but eventually if he finds the right place he will stay there for a while until he is over being there and wants to continue to the next place. I relate to this because I like to have my base or safe haven, the store, but I am also a free spirit who likes to drift everywhere finding new inspiration. That is basically how the idea of Drifter developed.

 Aside from that, I also wanted to focus on the importance of the production process. Not only where the products come from, but also how they are produced. Nowadays, there is so much mass-production. Clothing production should be more sustainable, environmentally friendly and fair-trade.  I want to highlight these values with Drifter. Although the store is not 100% fair-trade and sustainable, I strive for the products to be so as much as possible. Basically, it is really important for me to know where the products are coming from and how they are made.

What are some of your favorite brands at the moment?

At the moment I think that Bleu de Paname is my favorite brand that I carry in the store. I think it is a really cool brand. Bleu de Paname is a French heritage brand that makes old-fashioned workmans jackets and shirts. I just really love the styling.

 For women, I think Hope is a really cool brand because the clothing is just really well designed and the fit is really good for women.

If you could do a collaboration with Drifter any brand, which one would it be?

 Wow, that’s a good question! The most important thing for me would be to have a positive feeling and special click with the brand or people behind the brand. I don’t really have a specific brand that I would like to collaborate with but I would like to collaborate with multiple brands in the future if it was with the right people and the right feeling.

How do you define style?

I think that style is wearing what suits an individual best.  Dressing yourself the way want to, that is the most important. Whether you follow the latest fashion trends constantly or not at all, it doesn't really matter as long as you feel good in what you are wearing.

What current trend would you never follow?

Haha let me think… The really thick soles underneath shoes that people are wearing right now. Like the platforms they are putting under sneakers. It’s not that I don’t like the style, just not for myself. I would never wear them.

What are three things you cannot leave the house without?

Notebook, backpack and loaded with coffee.

 The spirit animal of RENARD is the fox, what would your spirit animal be?

Monkey, because I am very active and happy

What do you like about RENARD?

What I like about RENARD is that the brand has studied the heritage of watches and has created watches inspired by older models. I love the 60’s and 70’s styling of the watches.

Milan is wearing the Grande Blue Silver Veau Black  



Stephanie Pot
Stephanie Pot


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